mccain. 31% and now, mitt romney at 27%. what happened to the enroads made by george w. bush? >> there's no coat tails. with hispanics and gop, they don't really exist. latinos vote for a candidate, not a party. for many, the republican brand is very tarnished. it's seen as she doesn't care for the latino community or those interests, which are all these very false stereotypes. over the last 40 years, republicans earned 30% of the hispanic vote. that's about the average. and we understood if we do not get up into the 37, 38, 39%, the republican party will fail to win national elections from probably 2012 on. >> that's a pretty incredible thing. >> you saw john king put up that map. i mean, there's a state that stands out there. that state was texas. are we now looking at a point where texas could be something you could make a play for as a democrat? >> i think texas is no doubt going to be a purple state. just a place where the way the population's changing is just going to be better for democrats. now, what mitt romney failed to do during this election is make a strong case t